We’re delighted to announce that Polyvine has been shortlisted for Marketing Campaign of the Year at the Made in Britain Impact Awards 2026. In our 40th anniversary year, this recognition is a wonderful opportunity to celebrate the people, creativity and hard work behind our marketing campaign.
As an independent, family-run manufacturer of water-based varnishes, wood finishes and specialist coatings in Cheddar, Somerset, we have a story we’re proud to share. Our campaign has helped bring that story to a wider audience, with a bold new identity and a clear message: Polyvine – Trade Varnish Experts.
A new look shaped by the trade
Our rebrand began with listening. Through research and conversations with stockists, professional decorators, customers and our sales team, we explored how Polyvine could make its expertise clearer and its products easier to recognise.
The result was a refreshed identity launched in Spring 2025, with a more prominent Polyvine logo, clearer product labels and distinct identities for our Trade Varnish and Decorative Effects ranges. Updated website content, exhibition stands and trade day materials helped carry the new look across the business.
The message at the heart of the launch was simple: “New look. Same Polyvine.”
For customers, that meant a fresh presentation backed by the product quality, technical knowledge and personal service they already trusted.
Helping customers understand what Polyvine can do
Our marketing campaign has focused on connecting our expertise with the questions customers ask every day.
How can you protect a painted surface? Which varnish should you choose for a wooden floor? How do you preserve the appearance of a decorative finish while adding protection?
By explaining product uses, sharing practical guidance and showing Polyvine in real projects, we aim to help decorators, flooring contractors, joiners and other professionals make confident choices.
Products such as Decorators Varnish, Heavy Duty Floor Varnish and 2K-POLY86 give us opportunities to explain how specialist water-based coatings can meet different needs, from protecting decorative surfaces to finishing high-traffic wood floors.
Alongside our refreshed packaging, our social media, video content, website and face-to-face trade activity help customers discover the range and understand where each product fits.
As proud Made in Britain members, being shortlisted alongside fellow British manufacturers makes this recognition particularly meaningful.
Thank you to everyone behind the campaign
This shortlist is something the whole Polyvine team can celebrate. From our laboratory and production teams to sales, customer service and marketing, everyone contributes to the experience our customers have with Polyvine.
Thank you, too, to our stockists, partners and customers for sharing your projects, supporting the new look and helping us tell our story.
The Made in Britain Impact Awards winners will be announced on 4 November 2026. We’re looking forward to celebrating with the manufacturing community – wish us luck!
Discover our water-based varnishes and specialist coatings at polyvine.com. For help choosing a product or advice on application, contact our Somerset head office team on 01934 740305 or email info@polyvine.co.uk.
